A new Asian fusion restaurant is coming to 31 Penn Plaza – Trade Observer


A new Asian fusion restaurant is born 31 Penn Plaza Next spring.

Grimoire Groupit is Andre Giaumethe director of The Surf Lodge in Montauk, NY, signed a 10-year lease to open a 6,721 square foot restaurant in 31 Penn Plazaalso known as 132 West 30th Streetlearned Commercial Observer.

The restaurant occupied 3,761 square feet on the ground floor, 1,993 square feet in the basement, and 967 square feet on the mezzanine in the 17-story building. The asking rent was $125 per square foot, according to the landlord broker masonre.

Giaume and his partner Ed Shahin are still figuring out a name for their new restaurant, but Giaume said he plans to turn the former handbag store into a “fun, laid-back, yet classy” restaurant that will offer dishes inspired by Japanese and Korean and will open in the spring of 2023.

“One of the things [we] really wanted to do was bring back the idea that dating is meant to be an experience,” Giaume said. “When you dine in NYC you are truly transported somewhere else and have an experience you wouldn’t have anywhere else.”

The duo landed on the property — located near Penn Station and Madison Square Garden – rather than chasing hipper neighborhoods like Tribeca or SoHo because they wanted the restaurant to be accessible to both tourists and New Yorkers in need of a meeting place for their friends scattered across the city , added Giaume.

But the restaurant is expected to receive a lot of traffic from local residents and tenants of the 432,000 square foot building, including GPT Architecturesoftware publisher Chegg and research firm NDP Groupsaid Mason david abramswho negotiated the deal for the owner Vanbarton Group.

“Restaurants on the 31st Street side are doing very well,” said Abrams, who represented Vanbarton with Eliot Goldschmidt and Newmarkit is Brandon Miller. “There is a good opportunity to sit outside and be sandwiched between Madison Square Garden and the Nike headquarters at the foot of an office tower help.

Giaume and Shahin did not use a broker in the transaction.

Celia Young can be contacted at cyoung@commercialobserver.com.


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