Dior Plans Show at Seoul University for Women’s Pre-Fall Collection – WWD


BOOKSMART: Are Dior and Jisoo about to break the Internet again? The French fashion house announced on Friday that it was holding its first fashion show in South Korea on April 30, with an educational side to boot.

Dior plans to hold a runway show for Maria Grazia Chiuri’s Pre-Fall 2022 women’s ready-to-wear collection at the scenic grounds of Ewha Womans University, a private women’s university in Seoul, founded in 1886, which is one of the greatest women in the world. educational institutions. The collection was unveiled online in December.

This is only the second time Dior has shown its women’s pre-fall line on the catwalk, following an event in Shanghai last year, and comes as the house ramps up its schedule of physical showings. In May, she plans to organize her first show for the men’s spring line, which is also a pre-collection, in Los Angeles.

As part of its Women@Dior mentorship program, launched in 2017, Dior partners with Ewha on educational programs and events designed to inspire and train future leaders, and empower women to promote gender equality. gender in the community.

“The house is thrilled to be part of creating history in such an energetic and dynamic country, collaborating with local communities, while showcasing Dior’s visions and core values ​​through a fashion show,” said she said in a statement.

Dior has 12 stores for women in South Korea, including its flagship House of Dior, which opened in Seoul in 2015, and five stores for men. He has held a number of exhibitions in the country and further boosted his visibility through his relationship with Jisoo, who last year was named his new Global Fashion and Beauty Ambassador.

Dior and singer Blackpink scored the top social media post during Paris Fashion Week for the past two seasons, according to data and insights firm Launchmetrics. It grossed $1.74 million in media impact value for an Instagram post of the Korean pop star standing under the giant Dior logo at the brand’s Fall 2022 fashion show, wearing an outfit reminiscent of a school uniform.


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