Hybe’s Bang receives honorary doctorate from Seoul Nat’l University

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SEOUL, April 28 (Yonhap) — Bang Si-hyuk, founder and chairman of K-pop giant Hybe which runs BTS, received an honorary doctorate in business administration from Seoul National University (SNU) on Thursday. ), saying he will work to improve the music industry for the next generation.

“The pandemic has been a global disaster that has threatened the existence of all but a few special industries,” Bang said at the award ceremony held at the school in South Seoul, citing disruptions to BTS’s world tours and difficulties Hybe encountered during its initial public offering. .

Bang said his efforts to focus on the “essence” of his business, rather than focusing on solving immediate problems, has allowed Hybe to survive, endure and grow during the pandemic.

“(Hybe) will work to survive as we have done thus far and study what the future music industry should look like, including the convergence of culture and technology,” the 49 music producer said. years, adding that he would also become an entrepreneur who ultimately contributes to society.

Bang has helped the K-pop industry become the best entertainment scene across the world, SNU graduate school dean Choi Hae-cheon said in his commendation speech, saying he believed that Bang’s time at SNU had a big influence on his success.

SNU plans to establish a cultural center to support arts activities, hoping to help bring in more personalities like Bang, the dean said.

The SNU awards honorary doctorates to individuals who have made a special contribution to academic development or to the enhancement of the cultural heritage of mankind.

Bang graduated from SNU, one of South Korea’s most prestigious universities, in 1997 and founded giant entertainment company Hybe, formerly known as Big Hit Entertainment, in 2005.

He is best known for launching global supergroup BTS in 2013 and co-producing many of the group’s hit songs, including “DNA”, “Fire”, “Fake Love”, “Idol” and “Boy With Luv”.

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