SEOUL: Former Manchester United midfielder and cult hero Park Ji-sung has been named technical director of defending champions South Korea.
The 41-year-old was appointed youth coach for Queens Park Rangers in the English Second Division last December and has also worked as a consultant with top K League side Jeonbuk Motors.
Jeonbuk said that in his new high role at the club, he would help oversee youth teams and manage transfers.
“With the transition, Park’s management capacity will be significantly expanded,” Jeonbuk said in a statement.
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Park played for Manchester United for seven seasons, winning the Champions League and four Premier League titles, before moving to QPR as a player.
The South Korea international, a hugely popular figure in his native country, retired in 2014 after years of battling knee injuries.
Park hopes to bring his Premier League experience to his new role.
“I would like to convey elements of European football culture here to help South Korean players adapt better once they play in Europe” as international players, he said.
One of the changes he has already made is getting rid of dorm life for players, who used to spend nights together in the club dorm.