SEOUL, Sept. 01 (Yonhap) — South Korean soccer legend Park Ji-sung was named the new technical director of Jeonbuk Hyundai Motors on Thursday, moving from a consultancy position to a powerful executive role for the proponents of K League 1 title.
Park had been the club’s adviser since last year. Jeonbuk said they made him technical director while extending his contract.
“As Technical Director, Park Ji-sung will oversee the entire team and handle player evaluation and acquisition,” Jeonbuk said in a statement. “As well as helping to strengthen our core team, Park will also act as a bridge between the team and the management office, and help point our youth team in the right direction.”
Park has spent his entire club career outside of South Korea, having played in Japan, the Netherlands and England as South Korea’s first in the Premier League.
Internationally, Park represented South Korea at three consecutive FIFA World Cups starting in 2002. He scored a decisive goal against Portugal in the final group game in 2002, sending South Korea in the knockout stage for the first time with a 1-0. victory.
Park also scored at the 2006 World Cup in Germany. Then, at the 2010 tournament in South Africa, Park captained South Korea to the round of 16 and also became the first Asian player to score in three consecutive World Cups.
In his post-playing career, the former Manchester United midfielder led the Korea Football Association’s youth development strategy from November 2017 to December 2018. Park also completed the FIFA Master course, a sports management program coordinated by the International Football Centre. Sports Studies and approved by FIFA, in 2017.
Jeonbuk set a K League record last year by winning his fifth consecutive title. They sit in second place this season, behind Ulsan Hyundai FC by nine points with 10 games remaining.
“I’m delighted to stay with Jeonbuk,” Park said. “Now that I know more about the K League and Jeonbuk, I will try to make Jeonbuk an even stronger club.”
The team said Park would continue to split his time between South Korea and his home in England.