Saint Laurent’s Pop In restaurant, Philosophy’s Chinese capsule and Elite World add avatars – WWD

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PARKING IN PARIS: To mark Paris Fashion Week, Saint Laurent will host an exclusive residency of the Sushi Park restaurant in Los Angeles at its Rive Droite boutique from September 28 to October 7.

The brand said the “culinary event” will mark the first time Chef Peter Park and his team will bring the Sushi Park experience to another destination. The restaurant, which opened in 2006, is renowned for its chef’s choice menu and “has become one of the city’s most iconic culinary destinations,” the French fashion house said in a statement.

Park and his team will travel to Paris at the invitation of Saint Laurent’s creative director, Anthony Vaccarello. From September 28 to October 7, the store will host two evening services, at 7 p.m. and 9:30 p.m., where customers can discover the Park menu with a selection of high quality fresh seasonal fish.

Peter Park, the chef of Sushi Park.

Courtesy of Saint-Laurent

“I have always been grateful to Anthony for being a regular, when I was offered to collaborate with YSL I said yes. I wanted to create a unique experience and invited an old friend and ceramist, Daeyong Kim, to create a new line of ceramics just for this collaboration. I really hope it will be a joyful and unforgettable experience for everyone,” Park said.

The Rive Droite boutique, which occupies the space that previously housed the Colette concept store, is presented as a “creative and cultural destination” which regularly organizes exhibitions and events. It once hosted a Sant Ambroeus food truck, but diners lucky enough to snag a reservation at Sushi Park will be seated in the basement nightclub. — JOELLE DIDERICH

COLLEGE OF CHINA: The girls of philosophy are eastward.

Philosophy di Lorenzo Serafini is teaming up with youth-favorite Chinese fashion label and retailer Mo&Co. for a fall capsule collection releasing on Tuesday.

“I think collaborations can be a great tool to give a new twist to a brand and explore different areas. At the same time, I believe it is important to choose the right partner. And in this case, I’m sure I’ve found the perfect one,” said Lorenzo Serafini. “I hope to transmit to Chinese girls all the energy, strength, vitality and femininity that define the most authentic spirit of the Philosophy brand.”

Designed by Serafini and echoing the Italian brand’s Fall 2021 collection defined by preppy style, the 24-piece capsule includes two drops. It offers Chinese consumers a taste of the Philosophy aesthetic with tailored blazers, cable knit sweaters, bomber jackets, T-shirts and sweatshirts.

In line with the Fall 2021 collegiate theme, some of the capsule’s pieces feature logo patches, while the brand’s signature feminine touches echo in the range of collars that are part of the range.

The collection will be transported to around 800 Mo&Co. doors in China. A dedicated campaign featuring actress Cecilia Song was launched by the Chinese fashion brand to promote the launch.

Philosophy x Mo&Co. campaign by Chinese actress Cecilia Song.

Courtesy of Philosophy di Lorenzo Serafini

Seen as a new push into China for the brand, Philosophy di Lorenzo Serafini is offered at several retailers there, including IT and SKP.

A member of the fashion group Aeffe, Philosophy di Lorenzo Serafini has been multiplying collaborations lately. It has teamed up with Milanese resort brand Manebì and Superga for a range of shoes and last December unveiled a partnership with London-based Smiley Company for a cheerful ready-to-wear capsule. — MARTIN CARRERA

MODELING AVATARS: Elite World Group has partnered with Igoodi to create 3D avatars of models, adding all of their body measurements to their books.

This type of deal is a first in the fashion model management industry globally, according to Elite, although avatars are all the rage right now, as noted. “Changes are already underway. There is no need to wait for them; if anything, they need to be ridden,” said Paolo Barbieri, managing director of Elite World Group. “There are risks, but it is better to take them than to stand still, to tackle the new first to take advantage of these opportunities. We have to take the customer by the hand, to be able to apply our skills to novelty. »

Igoodi’s technology is based on scans performed with a process that creates an avatar that is as close to a copy of the real person as possible in terms of body shape, hair color and skin tone. Igoodi also provides a unique set of data called Smart Body, including the model’s anthropometric measurements, taken during the scanning process, which are accurate down to the millimeter.

The Igoodi scanner.

The technology will enable the creation of new fully virtual and more versatile operating models while reducing the carbon footprint of modeling, as castings can be done online.

“We are thinking of a near future in which it will be possible to make catalogs with avatars of real models,” observed Barbieri. “It will allow people to do two jobs at once, one in the real world and one in the metaverse, or to move virtually, reducing the cost and environmental impact of travel.”

“We are pleased and proud of this important partnership which, thanks to EWG’s spirit of innovation, allows us to bring evolution to such an important sector,” said Billy Berlusconi, CEO of Igoodi. “We also like the fact that it’s a Made in Italy company like us that does it. For Igoodi, technology is a great tool that can improve people’s real lives. Our vision is based on the “good” usefulness of technology. innovation, which supports human innovation in all our activities and according to the principles of digital humanism.

The entrepreneur is the nephew of former Prime Minister Silvio Berlusconi and is attracting attention with Igoodi, first launched in 2015 and tackling fashion industry issues such as designed and designed virtual collections on the virtual body.

Vittoria Ceretti, Mariacarla Boscono, Kendall Jenner, Majesty Amare, Adut Akech, Isabeli Fontana, Pleun Keijers and Loli Bahia are just some of the models represented by Elite World Group agencies. — LUISA ZARGANI

ALL PINK: Valentino is in a pink mood.

The brand will partner with Hypebeast this week to open a Pink PP installation at its 41 Division Street store in Manhattan’s Chinatown, and will also create a special sneaker to celebrate the collaboration.

Pink PP is the name of the company’s fall collection designed by creative director Pierpaolo Piccioli. Although Valentino has always been associated with the color red, for the season Piccioli worked with the Pantone Color Institute to create a deep magenta pink hue that the brand has used on everything from mini dresses and straight pants to platform heels.

As part of the Hypebeast activation, Valentino is taking over the tiered store window facade, turning all windows into pink PP. The interior of the space will feature pink PP flooring, silver chrome furniture and mannequins dressed in pieces from the fall collection.

Only 20 pairs of sneakers, which will cost $1,430, have been created, and they are numbered and signed by Piccioli. This is an open-top skate style in calfskin, fabric and suede with a padded fabric tongue, leather tag with Pink PP Limited Edition branding, clear rubber outsole and Pink PP lettering in black .

The shoe will cost $1,430.

The installation will remain until October 3 and there will be an event at the space on Thursday.

Valentino Pink PP’s guerrilla installations and projections are on show in cities around the world this fall and include the façade of the rue Saint-Honoré boutique in Paris and takeovers of pink buses and telephone booths in London .

So far, installations have taken place at Antonio in Milan, Saks Fifth Avenue in New York and at Plastic Milan Club Night. Then Aranya in the coastal city of Qinhuangdao in China, as well as the Seoul Wave Art Center in the middle of the city’s Han River, Daphne NYC Club Night and Selfridges. — JEAN E. PALMIERI

YOHJI REIGNS SUPREME: Yohji Yamamoto, who is celebrating his 50th birthday in fashion this year, releases his second collaboration with cult streetwear brand Supreme this week.

The collection includes leather jackets and pants, bomber jackets, parkas, suits, sweaters, shirts, hoodies, cargo pants, t-shirts, beanies, Dr. Martens 1461 3 shoes -Eye and skateboards.

The capsule will go on sale from Thursday at Supreme stores in New York, San Francisco and Los Angeles, California, London, Paris, Milan and Berlin.

It will be available at Supreme stores in Japan and select Yohji Yamamoto stores around the world starting Saturday.

Many styles feature original artwork from the Japanese “Tekken” game franchise, which means iron fist in English.

A black bomber, for example, features a demon design on the front, while a shirt features the faces of game characters and the word “Saiko,” which means the best in English, on the back. back.

A Yohji Yamamoto x Supreme collaboration shirt with the word “Saiko”, which means the best in English, on the back.

Independent

Yamamoto first collaborated with Supreme in 2020.

At the time, the brand called him “one of the most influential fashion designers living and working today” and praised the way Yamamoto “blazed a new trail with masterful drape and playful androgyny” and “continues to break down the barriers between the catwalks and the street, luxury and sport, tradition and avant-garde.

Following Supreme’s 2017 high-profile collaboration with Louis Vuitton, the luxury world was keen to embrace the VP Corp-owned brand.

Last year alone, the street brand label released capsules with Emilio Pucci, Tiffany & Co. and Missoni. He has also teamed up with Rimowa, Jean Paul Gaultier and Junya Watanabe on additional collaborations. — TIANWEI ZHANG

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