Tae-Jin Park to take over as General Manager and CEO of Kia India, Kookhyun Shim to retire – Technology News, Firstpost


Kia India has announced the elevation of Tae-Jin Park, Executive Director and Director of Sales and Business Strategy, to General Manager and CEO, effective October 4.

Park will succeed incumbent Kookhyun Shim, who is retiring and returning to South Korea, the automaker said in a statement.

Park has been associated with Kia India since January 2020 and with Kia Corporation since 1987.

Prior to his association with Kia India, Park worked at Kia Corporation Headquarters as Chief Operating Officer for the Middle East, Africa and Asia base in Seoul.

In addition, he also held the position of Sales Manager of Kia Mexico.

In his new role, Park will be responsible for growing the business and expanding the market in the country. He will lead operations in India and directly oversee all manufacturing, product strategy and development, business planning and sales, the company said.

Park previously served at Kia Corporation headquarters as the COO for the Middle East, Africa and Asia base in Seoul. Image: Kia India

“It is an absolute honor and privilege to lead the operations in India and to advance the history of Kia in the country, building on the solid foundation laid by Shim. India is a strategic market for Kia and has the potential to drive the brand’s growth globally. Park said upon his rise to the post.

“In our short trip to India so far, we have achieved many milestones and these accomplishments are a testament to our commitment to revolutionize the automotive industry by making a difference across the automotive ecosystem. Our ambitious goals will not only challenge us, but will also help us make India a major sales, production and research and development center for Kia, ”he said.

Shim was instrumental in bringing the Kia brand to India. Under his supervision, Kia India completed its manufacturing facility in Anantapur, Andhra Pradesh, and began mass production of vehicles in record time, the company said.

Kia also said that under his dynamic leadership, the company has managed to chronicle several milestones over a short period in the country.

During his career spanning more than three decades, Park has gained immense knowledge of the global business environment and his expertise lies in entering new markets, the company said in the statement.


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