The roller coaster restaurant offers a unique dining experience at Lotte amusement park


[Courtesy of CJ OliveNetworks]

SEOUL – An exotic restaurant that delivers requested food straight from kitchen to table with thin roller coaster tracks has popped up at an amusement park in the southern port city of Busan in South Korea. A smart store solution was introduced, along with new technologies, to maximize customer convenience and increase operational efficiency.

The three-storey roller coaster restaurant has been put into commercial operation at the amusement park managed by Lotte World Adventure Busan. The kitchen staff on the first floor closes the lid of the meal container and ties it with a belt for delivery along the rotating rail to the upper delivery room. The menu consists of western dishes such as burgers, steaks, pasta and risotto.

“From the delivery room, the meals go down the runway to the table plummeting,” Kim Min-gyu, communications team manager of Lotte World Adventure Busan, told Aju Business Daily. There is a 360 degree track for guest enjoyment. “It was modeled after a real roller coaster device to show the food container rotating 360 degrees,” Kim said, adding that the meals didn’t leak or overflow.

Roller coaster restaurants have already been introduced overseas. However, CJ OliveNetworks, the operational wing of South Korea’s CJ Group IT department, used tablet PCs to browse the menu and place an order, radio frequency identification (RFID) and other technologies. RFID is a form of wireless communication that uses electromagnetic fields to automatically identify and track tags attached to objects. RFID cards are provided at the entrance so customers can order and pay from the tables using tablet PCs in the form of mini kiosks.


[Courtesy of CJ OliveNetworks]

CJ OliveNetworks said the roller coaster restaurant is designed basically for non-face-to-face ordering and service. However, employees wearing smartwatches are ready to troubleshoot, with all table orders tied to smartwatches. When customers press the call buttons at their tables, employees can respond directly to provide assistance. They can provide RFID cards and table numbers at the entrance or guide visitors to their tables.

An Order Display System (ODS) allows kitchen staff to easily manage and share orders for quick cooking without printing out order details separately. The system can prevent unnecessary waste of paper.

“The unmanned store system applied to South Korea’s first roller coaster concept restaurant will provide visitors with a new opportunity to experience a new culinary culture,” said Park Hyun-woo, head of CJ’s smart store team. Olive Networks, in a statement. “The convenient face-to-face system will maximize customer convenience and the restaurant will be able to achieve operational efficiency.”

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