The brand was started by The Sidemen, a team of YouTubers, including KSI, Miniminter, Zerkaa, Ethan (also known as Behzinga), Vikkstar123, TBJZL, and W2S.
Sides was initially an online delivery service available through Uber and Deliveroo.
sides
Behzinga told Insider they were delighted to have opened their first branch in Boxpark, Wembley, because “it’s fast, nimble and successful online, so it was perfect for a brand built by creators.”
Boxpark houses a variety of businesses within its premises and has three locations: Shoreditch, Wembley and Croydon.
Sam Tabahriti/Insider
The group works in partnership with Reef, which transforms urban spaces into community hubs that create jobs and bring new goods, services and experiences to a chosen area.
The XIX Box Chicken, or “The Shoebox”, is a signature meal and costs $16.
Sam Tabahriti/Insider
They also offer the XIX Box Chicken or the XIX Box Vegan Chicken – otherwise known as The Shoebox, which includes a main course, side, drink and dip.
The Shoebox sells for $16.
Sam Tabahriti/Insider
